Video marketing is the fastest growing sector in marketing. Instagram, Facebook and TikTok have all revolutionised the consumption of video.
However, videos aren’t exclusively for TikTok and Instagram. Once you have footage on hand, you can leverage it in so many ways to boost your brand awareness and drive conversions. You can:
Video is #trending! While many small businesses feel that they can’t delve into video marketing because they don’t have the budget or equipment to pull it off, the numbers argue differently.
Did you know that 55% of consumers watch videos before they make purchasing decisions? Additionally, 84% of consumers purchase products after watching social media videos specifically.
With the average social media user watching over 100 minutes of video content each day, your small business needs to be creating video content if you want to make sales.
To be effective in video marketing, you no longer need a fancy camera and a professional studio. A smartphone is really all that’s required to shoot the kind of video content that social media users love to consume.
Why small businesses CAN do video
Video marketing has evolved over the past few years. A market that once demanded extremely high-quality visuals shot by professionals is no longer particularly interested in this type of content.
All you need to do is show authenticity
Audiences prefer – and are drawn to – videos that display the human side of your brand and that are authentic. Showing off authenticity is as simple as shooting a quick behind-the-scenes video that shows your audience the humans behind your product or service.