How to create User persona’s

How to find your customers and creating a persona

The intent of the exercise is to understand who your ideal customer is and how to market to them. Create one persona for each customer segment or many per segment. The idea is to understand how your target persona fits into your business model and how it changes, thus, how you must adapt when you […]

3 secret tips to get higher quality on TikTok

3 secret tips to get higher quality on TikTok

3 secret tips to get higher quality on TikTok These three tips are coming from our marketing specialist. She has shared 3 secret tips so that I can share them with you, to get more views on tiktok. But before you move on to the secret tips here’s a few things you must do before you […]

What is an advert?

What is an advert?

An Advert is a purposeful and specific method of communication which is designed to promote your product and service. A good advert is targeted and specifically designed to sell, offer or to attract interest, engagement, and sales for your product, service or brand to a specific audience. The metrics for measurement are significantly different from […]

The Best content ideas for engagement on TikTok

The Best content ideas for engagement on TikTok

The Best content ideas for engagement on TikTok are always categorised in the groups. It is not rocket science or difficult to do, but in reality just requires a bit of planning. Today we will explore some of the best TikTok content ideas that are guaranteed to drive instant engagement on TikTok, helping you stand […]

The Best Reel Content Ideas for Engagement on Instagram

The Best Reel Content Ideas for Engagement on Instagram

Capturing the attention of audiences on platforms like Instagram has never been more important. It requires creative and engaging content. With the rise of short-form video content, Reels have become a necessity as part of your digital presence and a powerful tool for brands and creators to connect with their audience instantly.  Today we look […]

Video marketing is trending – keep it short and simple

person taking photo of elephants

Video marketing is the fastest growing sector in marketing. Instagram, Facebook and TikTok have all revolutionised the consumption of video. However, videos aren’t exclusively for TikTok and Instagram. Once you have footage on hand, you can leverage it in so many ways to boost your brand awareness and drive conversions. You can: Video is #trending! […]

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