An Advert is a purposeful and specific method of communication which is designed to promote your product and service.
A good advert is targeted and specifically designed to sell, offer or to attract interest, engagement, and sales for your product, service or brand to a specific audience. The metrics for measurement are significantly different from views, likes and shares.
“An advert is an announcement online, in a newspaper, on television, or on a poster about something such as a product, event, or job.”
The Collins dictionary
What is an example of an advert?
Some examples of advertising are direct mail, comparative, cooperative, informational, and outdoor advertising. Advertising channels include television, radio, print, website, social media, outdoor/billboards, and digital placement also known as Programmatic advertising.
Examples of the different type of adverts
A Social Media advert
This is an example of a social media post, but they also come in other forms, for example an Instagram Reel, an X Tweet and video adverts in various sizes to fit each platform.
A Print advert
Traditional print advertising used to use some of the most creative and captivating images – often displaying in magazine and newspapers. Today, there influence in diminishing but the creativity is evolving.
A Video advert
The Essentials of making and advert
Define a goal or an objective and your advertising objectives
Identify your audience
Call to action
Branding
The creative
Platforms
Audio and visuals
Compelling message
Define your budget & Establish set and measurable goals
Diversify your advertisement
Measure your results
Things you can also consider to improve your adverts
Attract attention
BE ORIGINAL
Captivating image
Convey a clear message
Create an attractive offer
Emotional appeal
Include your contact details
Monitor your ads